Half your bookings are attempted after 8pm, when nobody is there to answer the phone.
Salons lose bookings in a specific and measurable way: someone decides at nine in the evening that they want a cut on Saturday, they find you on their phone, and the only way to book is a phone number that nobody will answer for twelve hours. By morning they have booked with whoever had a button. The website is not failing because it is ugly — it is failing because it asks the customer to wait.
A salon site is a short list of things done properly: a booking system that works on a phone at midnight, a gallery of your actual work rather than stock photos of someone else's, prices where people can find them, and a Google Business Profile set up so you turn up on Maps when someone searches for a salon near them. Everything else is decoration.
Send the service list, the prices and whatever booking system you already use — Fresha, Booksy, Square, or a paper diary. All of them can work.
A page count, a number and a date. If you need photography or your booking system needs migrating, that is priced up front rather than discovered later.
A live link from day one so you can see it come together, and so the stylists can tell you what is missing before it goes live rather than after.
Site launched, booking tested end to end on a real phone, Google Business Profile verified and connected. You own all of it.
Yes. Fresha, Booksy, Square Appointments, Vagaro, Treatwell and most others integrate directly, so you keep the system your team already knows and the website just becomes a better front door to it.
Then one gets set up as part of the build. Which one depends on your size and whether you need per-stylist calendars — there is a sensible free or cheap option for most salons, and I will recommend the one that fits rather than the one that pays a referral.
Most salon sites land between $800 and $1,800 depending on page count, how many stylists need profiles and whether booking needs migrating. Fixed price up front, no monthly fee to me.
Getting your Google Business Profile properly set up, verified and connected to the site is part of the build, and for a local salon that matters more than almost anything else on the website. Reviews do the rest, and those you have to earn.
Yes — the gallery is built to be added to without touching code, and you get a walkthrough at handover. Most salons update it monthly, and the ones that do get noticeably more enquiries than the ones that do not.